Secret of Natural Beauty: Between Science and Magic, the Story of Omoyé





The founder then also tried to use them both for their scientific action but also for their magical powers stemming from the belief in the energy of a mysterious and invisible world where trees are demigods. True protective and beneficial totems for health and beauty, their active ingredients, known for centuries, are chosen and used for their effectiveness and their incomparable virtues on the skin. He observed that the women and men of the tribe did not bear the traces of time passing: no wrinkles except those of the smile and the contour of the eyes linked to the strength of the sun… No pimples… Skin neither too thin nor too thick and a magnificent glow. He analyzed that it was both the healthy and balanced diet composed of fish, rice, cassava, local fruits but also the magic of the plant poultice that regenerated its skin, which the women applied regularly. They also put on an oil with a magnificent smell and color. Pointing this out to the shaman, the latter tells him that the skin is the most intelligent organ after the brain and that nourishing it, as one nourishes one's body, is essential to its beauty and health. That one must therefore give it the maximum of nutrients contained in plants and that it will know how to draw from them what it needs and that the surplus will be rejected naturally. Thus, it will never lack anything and will receive what it needs to prevent aging, to beautify and even to rejuvenate.

Back home, he had his pharmacist remake the poultice he put on his scars to repair and regenerate his skin and named it "the Magic Balm", the brand's original and iconic product. He also had this oil made from the foraha tree with "fire-stopping" properties and an incredible smell that soothed him, calmed his redness and moisturized him. The Magic Balm, which had regenerated his skin cut by coral, irritated by sunburn and redness, gradually erased his multiple scars. As a young retiree, he decided to create a small organic and natural line based on the Balm. He named it in homage to this meeting OMOYÉ, the first name of the shaman's daughter, which means "with the gods" in Swahili. He respected what he had learned from the shaman: give the skin the nourishment it needs so that the targeted active ingredients are even more effective. His beauty secret: a great diversity of plants, a high concentration, a good complementarity that he called "associated cosmetics". Thus, in each OMOYÉ treatment, a formulation with 6 basic active ingredients present in the Magic Balm that moisturize, nourish and revitalize the skin associated with targeted active ingredients (anti-aging, anti-redness, anti-wrinkle, etc.).
He wanted us to benefit from his luck of having known the shaman and also to make us discover the magical power of the plants and trees of this African land, at the origin of his extraordinary products for the skin. by creating OMOYÉ. Faithful, he preserved the ties woven and often returned to the place of this meeting to recharge both his body and his mind and re-immerse himself in spirituality.

Omoyé remained confidential, reserved for initiates like a "beauty secret" passed on by word of mouth...
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