"A-Beauty": Inclusive and Respectful Natural Cosmetics inspired by Ancestral Traditions of Africa
What is A-beauty?
A-beauty (African Beauty), is a treasure trove of ancestral wisdom and rituals. It is based on a deep connection with nature and a holistic understanding of health and well-being. As cited in the article dedicated by Vogue (August 2024) with our Sacred Fluid , it is a holistic and lush approach to beauty, deeply rooted in the sacred rituals of Africa.
A-beauty is distinguished by its use of local natural resources, such as medicinal plants and tree extracts. These ingredients, often sustainably harvested, respect the natural cycles of the flora, thus ensuring their purity and effectiveness.
These beauty rituals, rooted in an ancestral tradition, are not limited to aesthetics. They aim to harmonize mental and physical well-being, using skin care as a means of connecting with oneself and natural forces.
Why Adopt A-beauty?
- Natural and Effective Ingredients : The treatments, such as those offered by Omoyé, are rich in natural ingredients with proven cosmetic properties. For example, the fruit of the Baobab called "sacred tree of the pharmacist" in Senegal is recognized for its moisturizing, anti-oxidant and revitalizing properties with its vitamin C; while that of the Marula called "miracle tree" or "elephant tree" which are crazy about it has nourishing and regenerating virtues.
- An Unparalleled Wealth of Flora : In terms of biological diversity, Africa has some of the greatest wealth of fauna and flora in the world, 40% of which is found nowhere else. It is the second green lung of the planet. The savannah, which constitutes the most extensive ecosystem, and the grasslands, among the richest in the world, are home to many indigenous plants. This varied biodiversity of Africa plays an essential role in sustainable development.
- Holistic Approach to Wellness : A-beauty is not limited to skin care; it encompasses a holistic vision of well-being. Its beauty rituals include a sacred character based on the connection between sensoriality and inner well-being, aiming to balance the mind and body.
Find the 40+ Omoyé active ingredients present in our treatments, in the Shaman's herbarium given to the founder.
Omoyé treatments, flagship of A-beauty
Precursors of A-beauty, Omoyé treatments are designed to balance and revitalize the skin while targeting the signs of aging. The formulations, rich in natural active ingredients, from the Herbarium of a Shaman and reworked in our Laboratories, nourish, moisturize and regenerate, offering a visible youthful glow to your skin. This plant alchemy, called "Plant Magic" fruit of the careful selection of plants for their unique virtues, acts in synergy for optimal effectiveness.
Each treatment in the range contains a Totem Tree , the main active ingredient, supplemented by up to 25 plants selected for their cosmetic properties recognized for centuries. These ingredients, derived from modern plant science, create real magic potions for the skin, reinforcing its radiance and vitality.
Omoyé's holistic approach is not limited to the skin; it encompasses a philosophy of life that values the balance between body and mind. For those who believe in the strength of the mind and the influence of the invisible world of nature, Omoyé offers treatments charged with vital energy, in addition to the specific cosmetic properties of each plant. For those who believe only in the rational virtues of plants and plant extracts, the effectiveness of plants and their cosmetic and medicinal power no longer need to be proven, Omoyé treatments represent effective formulas with recognized natural active ingredients.
Omoyé is the promise of authentic beauty, nourished by ancestral wisdom and modern science, ideal for those seeking to combine skin care and inner well-being.
So, what are you waiting for to adopt it?
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